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Virgin bottom of landlines survey



Research into landline providers has shown that Virgin Media customers show the lowest levels of satisfaction, with 22% saying they are dissatisfied with the service, watchdog Ofcom has said.

The regulator also questioned customers on their fixed broadband providers, mobile phone providers and paid for TV services in the survey, which was conducted to improve consumers' access to information to enable them to make better-informed purchasing decisions.

It found that overall customer service satisfaction remained lower in the fixed broadband and landline markets, at 58% and 61% respectively, compared to paid for TV and mobile at 68% and 69%.

In respect of landline services, Sky customers reported the most satisfaction at 74%. BT was second with 63%, TalkTalk had 59% and Virgin Media had just 53% customer satisfaction. A total of 25% said they were neutral.

Sky's broadband services did not come out so high, however, with just 64% of its customers saying they were satisfied. But the company still came out above its competitors in the market, with Orange coming in second at 59%, BT and Virgin Media joint third at 57% and TalkTalk/Tiscali last at 55%.

Ofcom said that almost three-quarters (72%) of Orange, O2 and T-Mobile customers reported they were satisfied with their mobile phone service. Vodafone, Virgin Mobile and Three trailed behind, with 66%, 62% and 60% saying they were satisfied respectively.

Researchers also found that with regard to paid for TV customers, 70% of those using Sky said they were satisfied, with 62% of Virgin Media customers reporting the same.

The report came about after thousands of consumers were interviewed in September and asked to rate their customer service experience if they had contacted their provider in the previous three months. It covers customer service satisfaction for those providers with a market share of 4% or more.

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