Miso app for the iPhone to synchronize with the pay-TV
Twitterverse TV, so full of clatter, of course, the number of companies (including SocialGuide.com and Yap.tv) Network Programming "has been trying to convert their content into a stream of tweets have been added.
Miso There are different approaches: This is a call to move to its own platform. It is not only a big challenge, and potentially high returns.
San Francisco startup, interactive media and supporters as Hearst Ventures, Google will provide Web sites and applications, users should check TV shows, read the comments about the program, have been made to tell their friends what you can see them. . That difference is not much more than our competitors, depending on the event and the flow can be a little more than parade check-in comment.
However, Chief Executive Officer (CEO) Somrat Niyogi miso, I believe the company is willing to take a second screen entertainment to a significant new direction. One reason: miso, soybean paste application for iPhone with a set-top boxes, announced an integration agreement with DIRECTV, pay TV companies are synchronized. In other words, a user track miso miso app calls the show once the page dedicated to the program automatically. And this, regardless of the synchronization program of work, whether live or recorded, Niyogi said.
This is the first such deal has been expected to announce a pay-TV operators and content providers miso, said Niyogi, only the beginning of the development of services. In future applications, beef and miso provide interactive entertainment, and, even more content.
For example, he said, "Green" Please imagine watching the episodes and characters sing. Miso application provides information about characters and actors, you can identify the song after the song ended, and guests can determine the performance. Or it could be very fun to share with your friends on the work.
This application may be talking about the program and go back to the criminals, Niyogi said. In Entourage, "maybe I who wear the product, I figure if they are displayed on the TV they can these actors, all I want to know the gossip behind all, I get why I do not care can not "when I saw" I'm watching TV, "rather than on the Web, you can search later?
The company, at least initially, as the provider of the platform, looking at himself as curator of what is happening in it. Long-term, Niyogi, said in an open choice of miso platform for people - fans, networks, advertisers, etc. - the content is to create a program to completion.
"We are a technology company," he said. "Consider us as a platform, so as not to activate the experience of the screen, the second for the others anyone, we are super fun, content owners, appears in working with the network., The best thing is to verify that there are benefits to the audience. "
It's an exciting prospect. However, the comments of the flood, rather than importing them from the miso with Twitter, won the audience as his rival to do difficult and time will start from the beginning has been maintained. Contract with Direct TV, for technical support, to be more interesting than Twitter's still light, and television studios and networks to transform the common platform with a partnership of several soybean You can.
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